30+ Recording artists from around the world performing at Oak Canyon Ranch, Irvine Lake, CA
Presale Begins Thursday, April 21 at www.PacificFestival.com
ORANGE COUNTY, Calif., April 19, 2011 /PRNewswire/ — Steve Aoki and Pacific Festival Entertainment are pleased to present the 2nd annual Pacific Festival: OC, which will be held on August 13 (11 a.m.–12 a.m.). The star-studded event will be held at Oak Canyon Ranch near Irvine Lake in Orange County, CA. Early-bird presale tickets will go on sale starting April 21 at www.pacificfestival.com at 10 a.m. PDT.
Pacific Festival: OC will showcase over 30 of independent music’s most talented live acts and DJs from around the world across four premium soundstages at an incredible, picturesque lakeside venue within the heart of Orange County. Pacific Festival: OC is pleased to announce the first round of performers which include: CUT COPY, STEVE AOKI, !!! (CHK CHK CHK), PHANTOGRAM, TORO Y MOI, CLASSIXX, AFROMAN, ZOOT WOMAN, THE TWELVES, FRED FALKE, THE GROWLERS, HANNI EL KHATIB, SUPERHUMANOIDS, AMERICAN ROYALTY, JUSTIN MILLER, THE C90S and KEDD COOK (more artists to be announced each week). “The festival has a good mix of genres, not covering just dance music or just indie rock like so many new festivals,” states Golden Bloggen about last year’s launch.
Activating this breathtaking space, the organizers have once again designed an upscale music event with the finest amenities and production. VIP and OPEN BAR tickets will be available for guests looking for a first-class experience. Attendees will have access to a wide range of food and beverage options on the event grounds, representing Orange County’s global fares.
Featuring international live acts, DJs and notable local acts, this year’s festival has been curated to keep attendees entertained from morning to night. Hosted by world-renowned celebrity photographer THE COBRA SNAKE, Pacific Festival: OC will also showcase art installations and local businesses within the Vendor Village, where attendees can shop and entertain their other senses. Pacific Festival: OC 2011 aims to create an unparalleled experience for the music fan living in Southern California. Furthermore, Pacific Festival: OC will bring attention and support to a national non-profit that protects the California coastline, which will be announced coming weeks.
About Pacific Festival: OC
Pacific Festival: OC was successfully launched last year by transforming Orange County’s Costa Mesa community landmark Triangle Square into a two-day music festival that played host to capacity crowds and featuring 50+ acts, including business partner Steve Aoki, The Sounds, Rebelution, Miami Horror, The Aggrolites, Alan Braxe, Classixx, Lifelike, Rob Roy and Chiddy Bang. Last year’s launch was supported by Skullcandy, Vitamin Water, OC Weekly, Firestone Beer, and Ty Ku. The event also played host to celebrities Kat Von D and Jesse James, along with professional surfer Jordy Smith, Mickey Avalon, Beetlejuice and Sylvester Stallone. In addition, Governor Schwarzenegger endorsed DEEJAY DC’s successful Guinness Book of World Records attempt at Pacific Festival: OC for the world longest DJ set—spanning 121 consecutive hours. “This is a quite an endeavor you’re about to undertake, one that could not happen without your determined efforts and skills. As a former professional athlete, I know the tremendous amount of preparation it takes to become a winner, and I applaud your dedication to making your goals a reality,” wrote Governor Schwarzenegger in a letter of support written to Deejay DC.
Pacific Festival Entertainment is the vision of two groups of longtime friends with a combined 40 years of experience in music and event production. Steve Aoki, world-renowned DJ and founder of Dim Mak Records, and Mike Tunney, founder of Collaborative Media, have been friends for over 25 years, growing up together in Newport Beach. As their first business venture, Aoki and Tunney wanted to create a new music and arts festival for the Orange County community. With a keen vision to produce first-class live entertainment experiences, the two friends joined forces to create Pacific Festival Entertainment alongside Kelson Berkus and Orange County-native Justin Ruiz.
“The idea was to produce an event that connects culture with community; art with music; and entertainment with philanthropy in our backyard of Orange County,” says Steve Aoki, one of the festival’s founding partners. “We wanted to establish a premium music and arts festival, and have organized a large collective of seasoned event producers, artists, friends and musicians.”
For more information and sponsorship opportunities on this year’s Pacific Festival: OC, please email: firstname.lastname@example.org
-Broke in the OC