Since starting BehindtheHype years back, part of me has always wanted to do something that helps the greater good. Not to say reviews about pop culture don't serve a purpose, but I mean something that helps the community and really gives back. Last year, I started taking the steps to get to that point, and this month I was able to launch that dream with Upperatus.com What we do is spread awareness and raise donations, for a different non-profit each month, through the sale of our designed charity t-shirts. Since we work with a different non-profit each month, the limited-edition designs you see during this campaign will only be available through the end of the month, and a new design will take its place in December. We launched with environmental non-profit, Heal the Bay. So for each shirt we sell, we donate $11 to Heal the Bay to help them do their thing - which is preserving our beaches, coastline and wildlife (to name a few).
But we didn't stop there. We wanted to have a voice to the campaign; we are young, but we wanted to be heard. Our idea was to get a different celebrity supporter to help promote and endorse each campaign, whether it be a musician, comedian, author or anything in between. For our Heal the Bay campaign, classical singer, Nathan Pacheco, is our celebrity advocate helping promote the campaign to his fans, and bringing some real clout to the project. Nathan commented, "I’ve been fortunate to have lived for some time in the Southern California region and have great memories that are connected with the area", so it was a no-brainer for him when we approached him. The last (but not least) piece of the puzzle was to get a designer. Luckily for us, through mutual friends, we found an awesome LA-based artist in Dan McCauley. Dan is a super chill guy, with a great outlook and an amazing talent. He helped bring to life what our really rough sketches and ideas were trying to convey in an elegant and fashionable way.
A big part of the idea was that we also wanted to reduce our carbon footprint as much as possible, and we take steps towards that with each part of our process. All of our shirts are made 100% in the USA, and no part of the manufacturing process involves sweatshops. As much as possible, we want to feature 100% Organic Cotton for our shirts; this month, our Women's Wide V-Neck Tee and Men's Crew Neck Tee are both made of completely organic cotton. These organic cotton tees are then treated with low-impact dyes that use reclaimed water. We then took steps to make sure our printing process is also environmentally-friendly, so all of our designs use water-based inks and are PVC-free. Even at the end of the process we are staying eco-friendly: when we ship out our shirts, we are using completely biodegradable and compostable shipping bags, and we are not including invoices to reduce the need for paper.
Needless to say, we have put a lot of time and effort into this, and I hope you'll take a look at what we're doing, and tell your friends and family. Now here are some shameless plugs: