Someone might have IM'd you, or emailed you today. Maybe you saw it on someone's Facebook, Twitter, or heard about it on your favorite social bookmarking site. Today, if you went to ESPN.com, and typed in the Konami Code of:
Up Up Down Down Left Right Left Right B A
Here's something your browser might have looked like:
In my opinion, this was just some fancy viral marketing from ESPN. Why today? Why frew-frew images? Not really sure, but I'd bet this was just really creative viral marketing. I guess when you're as big as ESPN, you can still learn new tricks; just in case they will actually comment on this, I sent them an email. But don't worry friends, I won't hold my breath. ;)
After a few emails back and forth with ESPN's support, I was provided a statement from ESPN spokesperson Paul Melvin:
This was a case of an Easter Egg, a small hidden batch of code, that was put in place by somebody internally. ESPN.com was not hacked and it had no significant impact on the performance of the site or on external computers. We do not condone it and are dealing with the matter internally.
Well, looks like someone's stay at ESPN will be a lot shorter than they anticipated.