Someone might have IM'd you, or emailed you today. Maybe you saw it on someone's Facebook, Twitter, or heard about it on your favorite social bookmarking site. Today, if you went to ESPN.com, and typed in the Konami Code of:

Up Up Down Down Left Right Left Right B A

You would have seen some shenanigans. Basically, there was some JavaScript on the page that would bring up some frew-frew image, like a unicorn or rainbow, and if you clicked on one of the images, it would continue showing you more frew-frew images. So was this ESPN hacked, or an ESPN hoax?

Here's something your browser might have looked like:

ESPN.com Hack or Hoax?

Technically, some script kiddie could have some up with some super technical JavaScript to get this done, but he'd have to be a pro. And if you get that far to actually get through the several layers of system & database protection that you'd certainly see from the 85th largest site in the world, why would you show people a bunch of unicorns and rainbows? Plus, let's not forget that ESPN is owned by Walt Disney.

In my opinion, this was just some fancy viral marketing from ESPN. Why today? Why frew-frew images? Not really sure, but I'd bet this was just really creative viral marketing. I guess when you're as big as ESPN, you can still learn new tricks; just in case they will actually comment on this, I sent them an email. But don't worry friends, I won't hold my breath. ;)

***UPDATE***

After a few emails back and forth with ESPN's support, I was provided a statement from ESPN spokesperson Paul Melvin:

This was a case of an Easter Egg, a small hidden batch of code, that was put in place by somebody internally. ESPN.com was not hacked and it had no significant impact on the performance of the site or on external computers. We do not condone it and are dealing with the matter internally.

Well, looks like someone's stay at ESPN will be a lot shorter than they anticipated.