It's been fourteen years since Hanson released their Grammy-nominated debut, Middle of Nowhere. The album yielded, whether you want to admit it or not, one of the best songs of the late 90s, "MMMBop." At first subject to condemnation for their feminine swag, Hanson is perhaps harboring some residual issues with masculinity by choosing to concoct their own brand of hops.
Clinging a bit too tightly to their primary hit, the band has elected to call the beer "MMMHop." It's a little too clever if you ask me, but I'm willing to try any celebrity-helmed liquor considering that they're the ones with the most time to have a good time--meaning no holds barred on the alcohol content.