It is safe to say that Madonna has conquered the music industry in a way that no other artist – male or female – has been able to. Every icon to come out before her seems tame in comparison and every zygote pop star to come out after her is a pale imitation of the tour de force. As Behind they Hype is especially appreciative of those who pursue different facets of pop culture, a camp that Madonna has been firmly ensconced in from the outset, we think that there is great potential in Madonna’s second directorial effort, W.E. The plot of the film revolves around the romance of Edward VIII and Wallis Simpson, the American divorcée he abdicated his throne for.
Madonna has been no stranger to the world of film, clutching to its orbit ever since 1985′s Desperately Seeking Susan, considered by most to be her only palatable movie. Other exceptions to malignment in Madonna’s acting repertoire are Truth or Dare and Evita. The only other times Madonna has been credited with film success is when the film in question incorporates the transmedia platform Madonna is known for, such as the Who’s That Girl Tour and the song “Who’s That Girl” to coincide with the release of the 1987 movie of the same name or 1992′s number one song “This Used To Be My Playground” to coincide with Penny Marshall’s A League of Their Own, in which Madonna played the role of All the Way Mae. With the criticism that is invariably flung at her each time she stars in another film, it makes sense that Madonna would veer toward the behind-the-scenes role of director, a duty that is actually more suited to the hands-on approach she applies to everything she tackles. As Madonna herself has said, “To me, the whole process of being a brush stroke in someone else’s painting is a little difficult.”
While rumors of Madonna’s directorial methods being a bit too abrasive swirled throughout filming last year (a fact Guy Ritchie is undoubtedly smirking about), the post-production phase of W.E soldiers on after being picked up for distribution by The Weinstein Company. Though W.E has been on an arduous journey from the beginning (mainly in terms of casting; Ewan McGregor, Vera Farmiga, and Amy Adams were all attached to the project at one time or another), Madonna, shrewd businesswoman that she is, waited for the right distributor before settling. The chanteuse also directed Filth and Wisdom starring Eugene Hutz of Gogol Bordello and wrote and produced the 2008 documentary, I Am Because We Are. This pattern of consistent filmmaking over the past decade would suggest that, regardless of anyone else’s opinion, Madonna will not be stopped until she dominates the art of film.