What is this power that Lana Del Rey seems to have over us all? Is it her sultry monotone? Her entrancing stare? Or is it the straightforward earnestness of her music? Probably a combination of all three. But what really makes Del Rey stand out is that she is the first American version of a product that Britain has been churning out since the early 00s--that of the Amy Winehouse/Adele/Duffy variety.
The other factor Del Rey has going in her favor is the whole jilted lover persona. In an interview with 3VOOR12 (it's Dutch, okay? I swear it's real), Del Rey acknowledges that the songs on her album are about "honoring love lost." This is certainly a topic that most people can get on board with considering we all tend to be plagued occasionally by the thought that maybe we've lost "the one" and are just settling for whoever the current asshole we're with is (or is that just me?).
Although Del Rey (whose real name I won't mention, because what's the point of having a stage name if everybody's always bringing up your true identity?) was born in New York City--maybe that's why she seems so bluesy and wise beyond her years--she spent much of her youth in Lake Placid, New York (yeah, like that horror movie that's also called Lake Placid) and Connecticut. The shape her music career would ultimately take appeared, to Del Rey, a far off possibility as she shuffled from one management group to the next, each with its own idea of how Del Rey should be "packaged."
But, like all great success stories, Del Rey had the last laugh by choosing to stick to her own musical guns. Her propensity for simple song titles (e.g. "Blue Jeans," "Kill Kill," and "Kinda Outta Luck") are in sharp contrast to the emotional intensity of the content. In the past few months, "Video Games" has been almost omnipresent, playing in the background of everything from Gossip Girl to Made in Chelsea. With this sort of increased pervasiveness, Del Rey has quite a bit of pressure to put out an album that will be equally as lauded. But I have faith in her. She's from New York City, after all.