Hits is a momentous film for a number of reasons, two of which being the fact that it is David Cross' (of Tobias fame) directorial debut and that it is the first movie to attempt the pay-what-you-wish method via BitTorrent. This being said, the theme and plot of Hits is all too fitting considering the aforementioned circumstances.
Beginning with the cautionary caption, "Based on a true story... that hasn't happened yet," Hits is very much a commentary on the evermore prevalent obsession with being famous by any means necessary--usually via the viral method. With this in mind, everyman Dave (Matt Walsh) of Liberty, New York is the last person one would expect to attract the attention of a Greenpoint-based think tank run by Donovan (James Adomian), who makes a clip highlighting Dave's struggle with city councilwoman Christina Casserta (Amy Carlson) with regard to getting potholes on his street fixed and snow plowed during the winter.
Dave's rapid YouTube fame angers his celebrity-seeking daughter, Katelyn (Meredith Hagner), who spends most of her free time having fake interviews with Ellen DeGeneres while driving around or parked in her car. Her ambition? To be a singer. The problem? She is 1) blissfully unaware that she can't sing and 2) short the $200 she needs to record a demo for The Voice. The second problem is easily remedied by giving a hand job that leads to a blow job that leads to an unwitting sex tape with the guy who has all the recording equipment.
In spite of Katelyn's best efforts to attract attention during the media frenzy surrounding her father, who, as it later becomes clear, is a little unhinged himself, no one will give her the time of day except a prototypical white boy posing as a rapper named Cory (Jake Cherry). This drives her to the brink, prompting her to storm her father's televised town hall meeting in order to sing Sara Bareilles' "Brave" for a TV and internet audience, embarrassing herself completely with not just the sound of her voice, but also by getting beat down by a security officer--though, of course, it all ultimately serves to fulfill her greatest wish: fame and being on Ellen.
While Hits (called such in reference to the number of hits a video gets on YouTube, in case you couldn't figure it out) has been largely panned for being perhaps too cynical and grim a take on humanity, David Cross very much "hits" the mark on American society at the moment, and the dark place it continues to head. For an abridged version of this message, see Charli XCX's "Famous" video.